JetBlue x Pâté
We partnered with the brilliant illustrator Pâté to craft a series of witty, sports-themed illustrations that offer a sporty take on airline travel. Our cleverly illustrated concepts are shown in the form of dual-meaning images that highlight JetBlue's services through sports motifs: a basketball becomes a spinning globe, and hockey sticks transform into the leaves of a tropical palm tree.
The OOH billboard campaign was displayed around the Boston area in homage to JetBlue's history with the city, as well as referencing its sponsorship of many of the cities major sports teams.
Our fun OOH even found its way onto the official Boston Red Sox spring training truck, where it traveled 1,480-miles to Fort Meyers, Florida carrying all the team’s equipment.
ECD: Bryan Barnes
ACD: Clarrisa Dale & Simon Wärme
Copy Writer: Naomi Balaba Illustrator: Pâté