Serious on Flavor,
Light on Serious.
Blue Moon Brewing Company is known for its craft credentials and great taste. To attract a new generation of drinkers, it created Blue Moon Light Sky, a light beer pack with flavor. However, since light beers are typically known to be devoid of taste this presented a challenge To change perceptions of our new light beer, we crafted a bold new campaign: "Serious on Flavor, Light on Serious." The idea was to reinforce our commitment to flavor, which we did with a TV spot that shows that Blue Moon is takes flavor seriously, but is light on everything else.
This spot air during the NBA play-in tournament and various social channels. The idea was to reinforce our commitment to flavor, which we did with a TV spot that demonstrates Light Sky's dedication to flavor without taking itself too seriously. This spot aired during the NBA play-in tournament and various social channels.
ECD: David Brown & Daniel Bonder
ACD: Chris Bailey & Simon Wärme
Copy Writer: Naomi Balaba
