Live Collect
" Livenation debuts a virtual showroom that gives performers a new way to engage their fan bases and offers limited digital collectibles."
Problem.
The Pandemic all but ended the performing arts and with it, the main source of revenue for millions of artists. So how do you give the performing arts a way to get paid while the world figures this shit out?
Insight.
Fans are always looking for meaningful ways to connect with their favorite performers. Before the pandemic, one of the biggest ways to do that was to collect show merch. This made sure that before you left the venue you had something to commemorate that shared experience.
IDEA.
With everyone inside because of the pandemic, the market for collectibles has exploded over the past year. So let's capitalize on the craze by creating a virtual showroom where performers can host livestreams and personally auction off limited digital collectibles directly to their Day 1 fans.
Execution.
Performers will create and run their own vlog style shows and live stream them on the Livenation website for their fans to enjoy. Whether they choose to tell Tour stories or debut new music for the first time, fans will be able to get an inside look at what they're favorites are up to.
During the live stream fan’s can take part in auctions for rare digital collectibles. These will include NFTs of digital merch, souvenirs and specific performances chance to redeem digital meet and greets.
