Jet To Bermuda
To celebrate JetBlue's 90-minute flights to Bermuda, we partnered with the Bermuda Tourism Authority to create a larger-than-life "hourglass" that released a free trip every 90 minutes.
All participants had to do to win was simply had to scan the on-site QR code on our hourglass and answer one trivia question for a chance to win. When the last grain fell, a winner was announced. A new question (and a new chance to win) was generated every 90 minutes.
The prize package included JetBlue roundtrip flights to Bermuda for two and a hotel stay, for a total of five trips.
For Bonus Entries
People could kick their feet up and capture a fun photo in the Bermuda beach lounge chairs while listening to the waves and immerse themselves in Bermuda through the help of AR.
I helped put together the branding and patterns on the hourglass, the Bermuda lounge scene and the merch worn by the brand ambassadors on site.
ECD: Bryan Barnes
Copy Writer: Naomi Balaba
Producer: Steven Kreuch
Vendor Team: TH Experiential
